Playful With Purpose

Background—

iP2XE has partnered with National Geographic to build indoor interactive exploration centers all around the globe to ignite kids’ curiosity to learn about animals, science and exploration by engaging with National Geographic’s award-winning content

Solution—

A series of playful animations and living stills that bring the Weird But True facts to life for an international audience.

Disciplines—

Design

Illustration

Animation

(Weird But True brand aesthetic examples)

Brand Evolution —

Weird But True!’s brand standards are pretty wacky—they involve clip art, and stock photography, bright colors, and an anything goes approach to expressive typography–it’s definitely fun but lacks an artistic voice. We wanted to capture that energy and playful mix of materials while unifying the aesthetic in way that still feels artful and cohesive.